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International High School Marketing Event and Adverting Campaign

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International Marketing Event


A. Proposed organization
Type of ownership and rationale; advantages/disadvantages of the type of ownership selected; start-up steps to form the business; planned personnel (or functional) needs; proposed staffing to handle managerial, financial, marketing, legal, production (if applicable) functions; proposed organization chart, brief job descriptions, if necessary
B. Proposed product/service
1. Details of the product(s)/service(s) to be offered; include potential suppliers, manufacturing plans, inventory policies, if applicable. If the business is a service business, appropriate information about plans to provide the service, including necessary supplies
2. How the product/supplies will be transported to/from the home country; costs, benefits, risks of the transportation method; documents needed to transport the product/supplies
C. Proposed strategies
1. Proposed pricing policies, what currency will be used, costs, markups, markdowns, relation to competition, factors that could affect the price of the product (e.g., competition, political conditions, taxes, tariffs, transportation costs)
2. Proposed promotional program, promotional activity(ies), media availability, costs, one-year promotional plan outline
Planned Financing
Projected income and expenses (The following are recommended items to be included. You may select the appropriate items for your business.)
1. Projected income statements for first year’s operation (sales, expenses, profit/loss)
2. Projected balance sheet for the end of the first year
3. A brief narrative description of the planned growth of the proposed business, including financial resources, needs and a brief three-year plan projection
Appendix An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important enough to include in the body; these might include sample questionnaires used, letters sent and received, general background data, etc.

Dates Of The Competition

The International Marketing Event will begin competition in Jan. 2006 with the turning in of projects. All projects will be graded by Texas State University people and then the three person oral presentations will begin in March 2006. The judge's final decisions will be emailed no later than the first of May 2006

Advertising Competition

There will be four catagories fo advertising for students to compete in this school yeår.

Radio

30 Seconds

60 Seconds

TV Commerical

30 Seconds

60 Seconds

Each campaign should be directed towards a product or public service.

For more information about who we are and the benefits of our products and services, go to our About page and our What's Newpage. For questions, link to our Contact page.

Contact Information.

To enroll your school, call 512-386-3219. Or for an information packet, send an e-mail request to mcunningham@del-valle.k12.tx.us


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